AEC with a new logo
Brno, February 9th 2010 – AEC, a subsidiary of Cleverlance Enterprise Solutions, is changing its logo. And it's also launching a trial version of a new website. These changes aim to modernize the company’s graphics, as well as to visually express its membership in the Cleverlance Group.
“The change in the logo and visual identity is the culmination of a successful incorporation of AEC into the Cleverlance Group. In using the latest colour schemes and pure forms the new graphics are to reflect our flexibility and ability to effectively react to new market requirements and challenges," said Vladislav Němec, AEC's Managing Director.
AEC’s Marketing Manager Igor Čech had this to say about the logo change: “In our case it was more of a re-design than a classic rebranding. We weren’t trying to create a new logo, but to modify an out-dated visual for the third millennium. The modern lightened logo is much more legible and better expresses the company's dynamics and its activities on the ICT market."
The rectangular shape and time-tested blue-white combination will remain. The logo is visually lightened in that the individual letters now stand alone. Along with the change in logo the entire graphics is undergoing a transformation that AEC will present starting in 2010.
|new logo AEC||new (inversed) logo AEC|
The new logo was officially presented with advance at a traditional VIP Customers Christmas party at the restaurant U zlaté konvice in Prague.