AVG Delivers Continued Innovation and Raises the Bar on Protection

Celebrating ten years of free, AVG 2011 is fueled by the company’s unique People-Powered Protection principle, which combines the power of state-of-the-art technology and real time market intelligence to delivering improved detection rates, product functionality and unique social network protections.

AMSTERDAM, October 7, 2010 – AVG Technologies today showcased its new product offering, AVG 2011, at an event celebrating 10 years of offering its flagship product, AVG Free, in its home country, the Czech Republic. The new solution boasts improved protection, performance, and ease of use, which highlights the strong innovation coming out of its key development operations based in the Czech Republic. AVG Anti-Virus Free Edition 2011 is the most robust free solution on the market and was built on one of AVG’s key guiding principles – that everyone should be protected from internet threats, no matter who they are or where they live.

Since first offering AVG Free ten years ago, AVG has continued to drive innovation that makes cutting-edge technology and protection that is as good as or better than paid products accessible to everyone. AVG 2011 brings with it improved real-time protection with an enhanced AVG LinkScanner web-protection product, which addresses the need for better security measures as internet threats are rapidly evolving, highly transient, and shifting away from traditional methods of attack. In addition, AVG 2011 also addresses the need to protect users as their online behavior evolves to include the use of social networks as the mainstay of communication providing a proprietary social network protection that permits users to share and communicate safely on sites like Facebook and MySpace. AVG 2011 evaluates more than 1.5 billion potential threats and ultimately blocks more than 100 million threats every day.

“Those who have known and loved AVG since its early days as a small Czech company are very proud to see this 10th anniversary celebration of bringing AVG Free to market. As our user base grows to 110-Million strong, we are proud of our ability to innovate and AVG’s Czech heritage, which boasts one of the security industry’s best engineering teams,” said J.R. Smith, CEO, AVG Technologies. “AVG 2011 combines the power of state of the art technology and real time market intelligence to create the world’s most agile, intelligent and secure computing community. We use our technology to successfully address today’s complex threats via a multi-layered approach that combines traditional signature-based techniques with behavior monitoring and dynamic web content inspection, all supported by AVG’s cloud-based technologies, which in turn make it more difficult for even the most advanced malware to bypass our protection and steal user’s identification, personal information and other valuable data.”

“Since, more than 75% of today’s threats are web-based, live on legitimate web pages and are highly transient, real-time analysis and detection is critical. LinkScanner, our real-time web-protection solution is unique to AVG and has proven to be a formidable opponent to threats that exist on the web,” said Karel Obluk, CTO, AVG Technologies. “We believe strongly in the importance of real-time analysis that LinkScanner is a cornerstone of our free solution, since we believe all users should be protected when using their computers and accessing the Internet. We also provide protection on social networks like Facebook, to further protect our users online.” In addition, Obluk stated that “AVG has engineered its new product and backend systems to better protect the AVG community. We leverage the threat data many of our users voluntarily provide us to better protect our entire user base. We like to call it People-Powered Protection; every single user of AVG products helps us improve our detection rates and keep the Internet safe. This is the first step in encouraging people to be part of the solution in fighting cybercrime. We all have a role to play; it begins by using our security software, which in turn helps us better protect the very fabric of the internet and our users.”

Availability and Pricing
To download AVG Anti-Virus Free Edition 2011, which has all of the core advancements mentioned above, go to www.free.avg.com. The complete AVG 2011 paid family of consumer and SMB products is available now at www.avg.com.